ICORE 2016 Conference – Research Paper 3 Presentation by YOUSAF KHAN

INDIVIDUAL-FIT COMMON FACTOR (IFCF) THEORY OF SOCIAL MEDIA COMMUNICATION: A CRITICAL DISCOURSE ANALYSIS OF BLOG

YOUSAF KHAN*

Ph.D. Scholar

Department of Secondary Teacher Education, AIOU, Islamabad, Pakistan

Email Address: uswat@hotmail.com

 20161123_150302

Abstract

For the answer to the question: Is there any theory of effective, appropriate and efficient communication on social media in the scenario of Information and Commutation Technology (ICTs) use in postmodern era of global communication network through digital devices and tools? The researcher critically analyzed discourse on a blog and developed or extended technology, various concepts and propositions of different theories referred to by the individual authors in the field. The discourse led to developing a theoretical interpretation and framework for Individual-Fit Common Factor (IFCF) theory of social media communication.

            The methodology used was critical discourse analysis of literature and blogs available on different theories, models, frameworks, conceptual and theoretical propositions on Information and Communication conveyance, convergence and divergence through different synchronous and asynchronous social media technology and tools…


Leave a Reply

Your email address will not be published. Required fields are marked *