INDIVIDUAL-FIT COMMON FACTOR (IFCF) THEORY OF SOCIAL MEDIA COMMUNICATION: A CRITICAL DISCOURSE ANALYSIS OF BLOG
Department of Secondary Teacher Education, AIOU, Islamabad, Pakistan
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For the answer to the question: Is there any theory of effective, appropriate and efficient communication on social media in the scenario of Information and Commutation Technology (ICTs) use in postmodern era of global communication network through digital devices and tools? The researcher critically analyzed discourse on a blog and developed or extended technology, various concepts and propositions of different theories referred to by the individual authors in the field. The discourse led to developing a theoretical interpretation and framework for Individual-Fit Common Factor (IFCF) theory of social media communication.
The methodology used was critical discourse analysis of literature and blogs available on different theories, models, frameworks, conceptual and theoretical propositions on Information and Communication conveyance, convergence and divergence through different synchronous and asynchronous social media technology and tools…