ICDEEL 2016 Conference – Research Paper by YOUSAF KHAN

FACTOR ANALYSIS OF SOCIAL MEDIA COMMUNICATION AND INTERACTION IN e-LEARNING

YOUSAF KHAN*

Ph.D. Scholar

Department of Secondary Teacher Education, AIOU, Islamabad, Pakistan

Email Address: uswat@hotmail.com

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Abstract

Factor analysis is needed when there are constructs to be evaluated in a qualitative study and is a mean for valid and valuable instrumentation. In e-learning there is always communication and interaction among the learners, task, technology, tutors and instructors. The social media is a best mean for exchange of views, informations, feedback, knowledge and skill through synchronous and asynchronous tools, applications, and technologies.

            The purpose of the study was to factor analyze the social media communication and interaction in e-learning to explore the indicators of latent variables in the constructs of different factors to make them observable for qualitative studies…


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